As your career progresses as an independent artist, it may get to a time when things may get too much to handle on your own. When such a time comes, you may have to consider consulting a manager to help you out with the commercial aspects of your music. Composing and producing your music is hard enough, therefore you may need a hand in distribution, publishing, licensing, performances and so on.
If you feel as though you are at this point in your career, these are the 4 top qualities you should look out for in a good music manager.
#1 They must have the necessary experience
Before you decide on working with any manager you must first establish their level of experience not only in the music industry but in your type of music. Here, it will be important to thoroughly vet their references to verify whether indeed the manager is cut out for the work and what their success rate has been so far in their management work. They should be well versed in the music industry as well as in the financial aspects of the music industry.
#2 They should be well connected
Being successful as a music manager is mostly down to how well connected an individual is. For the manager to be able to get the best events, negotiate the best deals, organize radio, TV and magazine interviews, and many more, they have to know the right players in the industry and this will be dependent on how well connected they are. It’s therefore important for you as an artiste to settle on a manager who has this quality if you want them to add value to your music career.
#3 They must be trustworthy
Once you get a music manager on board, you basically give them the responsibility of mainly handling the commercial aspect of you career on your behalf. They therefore will be in charge of negotiating your contracts, handling logistics, and many more. Such work will therefore require someone who is honest and trustworthy. You must rely on both your gut feeling as well as a thorough background check to ensure that you settle on someone who meets this criterion.
#4 They must be financially responsible
As we have mentioned above, your manager will be predominantly responsible for handling the commercial aspects of your career its therefore important to pick an individual who is him/herself financially responsible. Their ability to handle your financial matters will be heavily reliant on their ability to handle their own financial matters. Therefore a thorough background check will be very essential.
All in all, the manager you select to work with should be someone who will be committed to looking after your best interests therefore you need to take your time and patiently look for the best person for the job. As we said earlier, it’s a process that will rely both on your gut feeling as well as due diligence.