Internet technology has made it much easier and cheaper for artists to market their music brands. Through ecommerce platforms such as social media, streaming platforms, and many other music platforms artistes can be able to independently market their music without having to rely on mainstream media such as TV and Radio stations. With a good […]
Internet technology has made it much easier and cheaper for artists to market their music brands. Through ecommerce platforms such as social media, streaming platforms, and many other music platforms artistes can be able to independently market their music without having to rely on mainstream media such as TV and Radio stations. With a good online strategy in place, an artiste can now expose their brands with ease to the international market.
Here are the ways on how to use social media to market your music brand
Use it to interact with your fans
Social media is a platform meant to be interactive therefore it is the best tools to enable you to interact with your fans from across the globe. Taking the time to respond to their feedback, like their posts and even tag their posts will give them a feeling that you care about them and this will help build a stronger relationship with the. You can also use the same platform to launch or preview your new music, announce dates and venues for your performance and even sell your music.
Use it to spread awareness of your brand
The more your presence online, and the higher your level of interaction with your fans in the online space, the more there will be awareness about your brand. Social media has been structured in a way that information can be shared very fast to millions of people globally therefore the more your fans share your content within their networks the more the awareness about your brand is spread.All you need to understand is what information your fans like and ensure you give it to them.
Use it to create brand loyalty
When you do the above two points consistently, you can be guaranteed of a great improvement in brand loyalty. When your music fans feel that you are paying attention to them and that you are close to them, they in turn will become more loyal to your brand. Social media provides for real time interactions which your fans will value and are likely to go out of their way to spread a good about.
Use it to maintain your brand image
Through social media you can determine how you want your fans to perceive your brand. This can be determined by the information you share through photos, videos and words, your opinions and perspectives. You can deliberately influence a clear brand image that you want and this will be dependent on what you communicate.
Its therefore important for you to have a good strategy for online and this should extend beyond merely ecommerce but also brand building. This has to be a deliberate and well calculated plan.
As an artiste, especially an independent artiste, the quality of the music you produce matters a lot. It’s for this reason that you need to be able to identify a great recording studio where your music will be produced in order to ensure that it’s of the highest quality. It’s only high quality music that will be played by radio stations and DJs.
Here are a couple of tips on how to select a great recording studio.
#1 You should be able to get constructive criticism
When you go to a recording studio to record your music, you’re not just there because of their equipment but also to improve on your music. A great studio is one whereby the team will give you constructive criticism to strengthen your song as opposed to just recording it without giving you any advice on ways you can improve it. As an artist you should also be ready to take the constructive criticism and know what advice to take and what not to take.
#2 It should have well maintained equipment
The quality of music a recording studio will be able to produce for you will be highly dependent on the quality of their equipment and how well it has been maintained. The instruments should be able to produce the right sounds, the microphones should be able to record quality audio, the speakers should be able to produce quality sound to enable you hear what you are singing and so on. It’s therefore important for you to first test out the equipment before you pay for the studio.
#3 The employees should have the right skills
It’s not enough for a studio to have the right equipment which is in great functional order, it also needs to have employees that have a mastery of the skills required to operate these equipment. You need to work with a team that will be able to give you the proper guidance while in the studio to ensure that at the end of your recording session you have the best possible work. It’s therefore important for you to get the right reviews from previous artistes who have been to the studio to find out whether it fits the bill.
#4 It should have good backup systems
When looking for a studio to record your music you must always be aware that your recording sessions may get compromised for one reason or the other resulting in them getting corrupted or lost. What makes a great studio is one that has a full proof backup system to ensure that all your recording sessions are protected from any harm and if they are damaged, you can access backup copies.
All in all, the excitement of getting to the studio may end up causing you as an artiste not to take these considerations into mind and this may affect the final outcome of your music. It’s therefore advisable to take your time and purposefully plan your studio sessions so that you have sufficient time to do your due diligence.
Many musicians are usually faced with a major decision about whether to pursue their careers as independent artists or whether to get signed by a recording label. Whereas each of these options has its own pros and cons, it’s always down to the individual artiste and how they want to run their musiccareers.
Let’s take a look at 4 benefits of being an independent artiste.
You own all the copyrights to your music
As an independent artiste you essentially own all the copyrights to your music because you are solely responsible for its production. This means that any revenue you generate from music sales all belongs to you. The same is not applicable when you’re signed to a label because in majority of the cases they own all the copyrights to any work they produce therefore as an artiste you actually don’t own any of the music. It’s the label that gets to decide how much they will pay you once the music has been sold.
You get to earn more
Being an independent artist, you’re basically your own record label meaning that you will get to keep 100 per cent of the profits you will make from your music sales. The same can’t be said of artistes signed to a label because they will only earn a percentage of the total profits and it’s mostly the label that will get to decide what percentage of these profits to pay the artist. Majority of the times, the labels actually earn more than the artists.
You have greater career control
One of the biggest benefits of being an independent artist is that you have greater control over your music career. You get to decide what music genre to focus on, the content of your music and when to produce it, as well as explore with musical styles that have not been covered in the mainstream. You essentially have the freedom to express your own individuality through the music that you chose to produce. The same can’t be said for signed artistes because all these decisions are made for them by the record label therefore the artiste doesn’t have any control over their career direction.
You get to enjoy long term success
As an independent artiste, because you have more control over your music in terms of what to produce and when to produce, you are more likely to structure it in a way that works best for you long term to ensure continuous revenue. When signed to a label you don’t have such freedom. Because record labels sign many artists, they have to create a time table for production and prioritize the artists they feel have greater potential to succeed. This means that you may end up being disadvantaged by having your projects shelved for months if the label doesn’t feel as though you’re among their top tier artists and this will affect your revenue generation.
As an artiste, it’s therefore important to do your due diligence and weigh the pros and cons of each of these options before you decide on which will work best for you.
We encounter musical instruments being played on an almost daily basis. Some of us are even players of some of these musical instruments. Have you ever thought about where these instruments are made? This article is dedicated at giving abroad overview on the companies that make these musical instruments that we enjoy listening or playing.
Below are the top 5 musical instrument companies in the world.
Yamaha Corporation named after its founder Torakusu Yamaha is a Japanese multinational corporation that focuses in the manufacture of a wide variety of products ranging from musical instruments, to electronics, to power sports equipment. It’s currently the largest manufacturer of musical instruments in the world with products such as pianos, guitars, drums, brass instruments, violins, woodwinds, vibraphones and violas.
Gibson named after its founder Orville Gibsonis an American company headquartered in Nashville, Tennessee which majors in the manufacturer of guitars, among a host of other musical instruments. Since its founding in 1902, this company has sold millions of guitars under various brand names such as Kramer,Epiphone, Maestro, Tobias and Steinberger. The company focuses on the building of hollow and semi-hollowbody guitars.
Fender named after its founder Clarence Leonidas Fender is and American company headquartered in Scottsdale, Arizona which majors in the manufacture of stringed instruments such as guitars, violins, mandolins, and many more, as well as amplifiers and public address systems. Fender is undoubtedly among the leading manufacturers of popular and quality music equipment that has been sold globally.
Harman International Industries
Harman International Industries is an American company headquartered in Stamford, Connecticut and is one of the subsidiaries of Samsung Group. Harman which also has major operations in Europe and Asia manages over 20 brands which include JBL, Crown Audio, AKG Acoustics, Infinity, AMX, Mark Levinson, Lexicon, DigiTech, dbx, Soundcraft, Martin, BSS Audio and Revel.
Shure named after its founder Sidney Shure is an American company headquartered inChicago, Illinois and majors in the manufacture of audio-electronics such as microphones,mixers, phonograph cartridges, digital signal processing and discussion systems. Other equipment produced include, high-end earphones, headphones and personal monitor systems.
There are of course many other manufacturers of musical instruments but these are the ones we consider as the top 5 because they produce the instruments that will most likely come across in any musical event that you attend in many parts of the world.
As a musician it’s highly advisable that you learn how to play at least one musical instrument. This is because you can’t just rely on your voice to produce music, you need instruments as well as they will help you come up with original tunes for your music.
Here are 6 musical instruments you can easily learn how to play.
The keyboard which is essentially an electronic piano is very versatile yet a low maintenance equipment that you can easily learn how to operate. Using a keyboard you can be able to recreate a wide array of musical instrument sounds and other synthesized tones. It’s a very good tool to start with before you can graduate to a piano especially because it’s portable.
The piano is a very popular music instrument especially for musicians looking for creative expression. A piano will typically have 88 keys which you can use in any combination to produce a melody of your choice. Many musicians consider the piano the best musical instrument as it can help stretch the versatility of a musician.
The recorder is a good blowing instrument to start with as a musician looking to learn a new instrument. It works just as a flute and is considered to be a cheaper alternative, and its main benefits is that it help musicians learn how to coordinate their breath, tongue and fingers all at the same time which is a very handy skill for a musician.
The Classical Guitar
The classical guitar typically has six stringswhich are strummed in order to produce a melodic sound.It’s an instrument that comes in handy especially during song composition because you not only come up with the melody for your music but you also come up with the musical notes.
The Electric Guitar
Once you have mastered the classical guitar you can switch to the electric guitar. It operates in the same principle as a classic guitar with the one main difference being that it’s designed to convert the vibration from its strings to produce electrical impulses using a pick-up. These electronic impulses are what are converted into sound. If you are still on the fence on which type of guitar you want, it’s advisable to use an electric guitar because it will give you more freedom for exploration.
The Drum set
Drums are believed to be the oldest instruments. They are usually played through being struck using different tools from wooden sticks,bare hands, to wire brushes. There are drums that can be tuned whereas there are others that can’t. Learning how to play the drum set teaches a musician about coordination because it will mostly involve the use of both your arms and leg, as well as concentration as you follow the other instruments being played.
There are of course many other instruments out there that you can learn how to play and it’s all down to your individual preference.
As a musician looking to get into a successful music career, it’s important to know your market especially if you intend on getting your music to be appreciated internationally. At the end of the day, just like any other product, it’s the market that determines demand and the smart choice is to produce what the industry demands.
We take a look at the top 5 music genres in the world. These are essentially the world’s most popular music genres among the fans.
Blues have been around from the early 19th century and have managed to maintain their popularity among fans globally. These are songs that usually have plenty of melodyand will mainly target the listener’s emotions such as happiness or sadness. Many other genres of music have actually been influenced by blues.
#4 Classical music
Classical music is undoubtedly a genre that can be considered among the most complex owing to the fact that it’s mostly shaped by traditional and cultural forces in the environment it exists. Case in point, classical music is different in each country where it’s produced as it brings out the unique cultural heritage of that country. It’s through classical music that a country’s gloried past such as portraying heroic tales of kings and other heroes and heroines is told. It’s however important to note that this genre is on the verge of decline due to the influence of pop culture.
#3 Pop music
As the name suggests, pop which is short for popular is music genre that is predominant among young people. The pop craze started in the United States of America in the 1950’s and has been unstoppable since then. It has seen the production of songs that have gone on to become global hits. Pop usually focuses on portraying various aspects of life such as love, joys, pain and struggle, and the songs have catchy and danceable beats, with really good harmonies. It’s pop music that gave rise to Hip Hop and RnB.
#2 Rock music
Rock music is a genre that is believed to have originated in the United States of America in the 1950s from what was popularly referred to as rock and roll and it gained popularity among teenagers and young adults. Rock music is typically produced using electric guitars accompanied by drums.
#1 Jazz music
Jazz music is undoubtedly the most popular genre. This type of music originated in the United States of America among African Americans in the state of New Orleans. Jazz music is mainly a form of calm, smoothand melodic sound that is typically produced using instruments such as trumpets, flutes, violins, and drums, amongst others. Many other modern forms of music especially hip hop and RnB can trace their roots back to jazz.
As an aspiring musician, it’s important to learn all about these genres and how they influence the music industry before you decide on which music genre or genres you will focus on. You even have the freedom to come up with a whole new genre from mixing them up. All that matters is your ability to understand your audience and what they like to hear.
In order to be able to stand out in this highly competitive music industry, musicians need to invest in honing their musical talents by ensuring they have the right musical skills that complement their musical talents. It’s only through getting a good mastery of these skills that they will be able to take their musicality to a higher level.
Let’s look at the 4 essential skills you need as a musician.
A very good sense of pitch
Every musician must learn to master their pitch. This is especially keeping in mind that they will be doing numerous live performances and their fans will expect them to sound just as good as they sound in the radio. Fans will definitely not appreciate a musician singing off-pitch considering that they have paid good money to come listen to you sing live.
A very strong sense of rhythm
This is also a very important skill to master especially during live performances. As a musician you will always need to be in sync with your band as well as with your background vocalists. Failure to be in rhythm will make the song sound off and fans will not appreciate this.
Being able to sing in tune
This goes hand in hand with rhythm. Musicians who are just beginning to do live performances will often be unable to sing in tune because they experience a hard time processing the different sounds from the different instruments. It takes a while to get used to this. It’s therefore very important for them to get a mastery of this skill for the benefit of the fans.
Good knowledge of your music genre
As a musician you must never stop learning, you must be a specialist of your music genre. You will attend many interviews and you will be asked many questions about the type of music you sing therefore you will need good answers in place. You don’t want to sound ignorant as a musician because it will damage your reputation and credibility.
The beauty about these skills is that they can be mastered with the right practice. All a musician needs to do is practice practice and more practice and they will be great at it.
Everyone who enters the music industry pictures themselves being successful. After all, the only role models they look at are the musicians who succeeded and not those who failed. It’s however important to keep in mind that those who are successful are so because they put in the work. It’s therefore important for aspiring musicians to be ready to put in the work necessary to help them stand out in this very competitive industry.
Let’s therefore take a look at the 3 main qualities that make a successful musician.
You must be hard working
When you are a new musician especially before you can afford a management team working for you, you will have to do everything on your own from writing your music, marketing it, promoting it and even hustling for gigs. You will essentially be an entrepreneur and the product you will be selling is you. It’s only musicians who are hardworking who usually succeed at this. Many talented musicians have ended up failing at this early stage of their career.
You must be patient
Every successful musician that you see out there today got there after a long period of perseverance. If they hadn’t been patient, they would never have made it. As a budding musician you must understand that success doesn’t come overnight, it take years before you can finally get your big break regardless of how much talent you may have. It’s only patience that will help you survive through the struggles and disappointments that you will encounter on your way to success.
You must be a good money manager
Many people get into the music industry picturing the good celebrity life. They mostly assume that being a musician will give them access to a life of luxuries. The reality of things is that there are so many broke musicians out there simply because they never learnt to manage their money. Successful musicians are those who learn to live within their means and never get distracted by the fame and the fortune.
At the end of the day, being successful in the music industry will require more than just your talent you have to have the right mix of talent plus the above qualities.